Monday, May 25, 2020
The United States Constitution is a social contract between the U.S. government and its citizens, which promises their [the citizensÃ¢â¬â¢] rights and liberties will be protected. The Second Amendment in the Bill of Rights states that every citizen has the Right to Bear Arms; moreover, it means that an individual has the right to defend him or herself from physical harm. States are passing Stand Your Ground laws, which are similar to the Castle Doctrine (one has the right to defend oneself in the confines of his or her home), but the Stand Your Ground laws extend the range; instead, people may defend themselves using deadly force in any area they are permitted access (Jealous, 2013; Cox, 2013; Moore, 2012). Stand Your Ground laws contain flaws wherein predators or vigilantes may twist the law to their benefit, yet the Stand Your Ground laws are meant to justify the deeds victims must perform in order to defend themselves. Stand Your Ground laws are beneficial through their fundam ental purpose, but how defendants are abusing the laws and how critics claim that the presence of a gun influences the victimÃ¢â¬â¢s decisions during an attack are detrimental to the enhancement of the laws. The essential function of the Stand Your Ground laws is to protect citizens from persecution when on trial claiming they were protecting themselves from an immediate physical threat (McClellan Tekin, 2012; Wallace, 2006). The Stand Your Ground doctrine stems off of a historical law known as the CastleShow MoreRelatedStand Your Ground Laws Need Fixing1287 Words Ã |Ã 5 PagesStand Your Ground Laws need fixing because they produce more problems than they solve. There are many gun activists who insist on keeping the Stand Your Ground Law as it is, but is it solving problems or causing more of a problem? The Stand Your Ground Law more than likely will never be abolished because of NRA being such a strong force, however its flaws crucially need fixed. Stand Your Ground Laws need fixed because they increase crime rates rather than decrease them. Also, Stand Your Ground LawsRead MoreAnalyzing the Stand Your Ground Law Essay938 Words Ã |Ã 4 Pagescertain laws are more harmful to the co mmunity rather than beneficial. In the year 2010, Americans were outraged by the case of young Trayvon Martin, whose murder was deemed justifiable by the Ã¢â¬Å"Stand Your GroundÃ¢â¬ law found in Florida, and many other states. This case, amongst others has caused a stir about the usefulness of the Ã¢â¬Å"Stand Your GroundÃ¢â¬ law and whether the law should be abolished. When deciding whether a law should be kept in place or abolished, we as American citizens must look at what theRead MoreStand Your Ground Laws Essay1590 Words Ã |Ã 7 PagesTo begin, what is the Ã¢â¬Å"Stand Your Ground LawÃ¢â¬ ? Well many states such as: Alabama, Alaska, Arizona, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Montana, Nevada, New Hampshire, North Carolina, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, and West Virginia have stand your ground laws which state that individuals do not have to retreat before using force in a self - defense situation or many states have laws that are remarkably similarRead Morestand your ground law Essay1612 Words Ã |Ã 7 Pages The Stand Your Ground statute states that Ã¢â¬Å"a person who is not engaged in an unlawful activity and who is attacked in any other place where he or she has a right to be has no duty to retreat and has the right to stand his or her ground and meet force with force, including deadly force if he or she reasonably believes it is necessary to do so to prevent death or great bodily harm to himself or herself or another or to prevent the commission of a forcible felonyÃ¢â¬ (Sherman). Many people will sayRead MoreThe Stand Your Ground Law1686 Words Ã |Ã 7 PagesThe Stand your Ground Law has recently been debated to be a just or unjust law of retaliation. The stand your ground law permits individuals to use deadly weapons when they feel threatened or can be harmed. That means if one feels that they are in fear of losing their life they have every r ight to defend themselves by any means necessary. This law does not state that if someone is not in the way of facing physical harm or losing their life that they have a right to kill someone else. Though eachRead MoreProtecting Your Rights, Yourself, And Your Community1210 Words Ã |Ã 5 PagesEric Siu Mrs. Casey English 2H / P7 30 October 2015 Protecting Your Rights, Yourself, and Your Community Ã¢â¬Å"Stand Your GroundÃ¢â¬ laws allow citizens to fight back a threat or an attack that will harm them. Opponents of the laws believe that they will only bring chaos and increase the crime rate. However, supporters of the law believe the laws protect the citizens and their right to self-defense. Stand your ground laws are beneficial to the community and essential to protecting a citizenÃ¢â¬â¢s right to self-defenseRead MoreStand Your Ground Laws Are Relevant For American Society s Perception On Self Defense1124 Words Ã |Ã 5 Pages Ã¢â¬ËStand Your GroundÃ¢â¬â¢ laws have been at the center of escalating deliberation, mainly after the law was applied in a number of exceedingly-broadcasted events (Auerbach, 2015, p.1). Stand Your Ground law is a term for a Ã¢â¬Å"type of self-protection in which an individual is legally allowed to defend his or herself against a threat or perceived threat against their life; law requires that individual be in a place he or she is lawfully allowed to be (Long, N.D.).Ã¢â¬ The debate concentratedRead MoreStand Your Ground Law1224 Words Ã |Ã 5 PagesStand Your Ground Law In recent years, the self-defense doctrine in several jurisdictions has been changing. Some jurisdictions have started using Ã¢â¬Å"stand your groundÃ¢â¬ laws, which change the traditional requirement that the person being attacked must Ã¢â¬Å"retreat to the wallÃ¢â¬ before using any kind of force. ProponentsÃ¢â¬â¢ arguments include that the law merely codifies an individualÃ¢â¬â¢s deep-rooted right to defend oneself. OpponentsÃ¢â¬â¢ arguments include that the law creates a Ã¢â¬Å"license to killÃ¢â¬ and has negativeRead MoreGeorge Zimmerman Trial And Trayvon Martin Case980 Words Ã |Ã 4 Pagesshared between the two that led Zimmerman to step out of his car despite the policeÃ¢â¬â¢s order to remain inside the vehicle. Zimmerman also told police that Trayvon knocked him down when he punched him in the nose and repeatedly slammed his head on the ground and that he had only reached for his gun because he feared for his life. The incident ended when 13 year old Au stin Brown saw Zimmerman lying in the grass moaning and crying for help. Police soon arrived after a 911 call about hearing gunshots inRead MoreThe United States Stand Your Ground Law1193 Words Ã |Ã 5 PagesThe United StatesÃ¢â¬â¢ Stand Your Ground law, states that any and all individuals have no duty to retreat from any place they have lawful right to be, and may use any level of force, including lethal, if they reasonably believe they face an imminent and immediate threat of serious bodily harm, or death. Forty-six states have adopted a type of Ã¢â¬Å"Castle Doctrine,Ã¢â¬ meaning that a person has no duty to retreat when their home is under attack. Twenty-two states have removed that duty to retreat from other
Thursday, May 14, 2020
Frankenstein is a diverse novel that confronts the reader with many different ideas and themes. Critics have described the text in many different, depending on their reading of the book. These include as a political allegory, an observation of human accountability, feminism, social prejudices and alienation, and even a narrative of the nature of human life itself. Some of these themes may be in part due to the influence of Shelleys parents: Mary Wollstonecraft and William Godwin, both very influential and radical political activists in their time. Around the period of its publication, new science was breaking down the barriers of old and the work and findings of scientists were challenging the steadfast ideas of religion and as suchÃ¢â¬ ¦show more contentÃ¢â¬ ¦As Betty Bennett says, Frankenstein `subsumes and conflates the two central myths about knowledge in the Graeco-Roman and Judaeo-Christian traditions: those of Prometheus and of Adam, Eve and Satan.` There are many differing stories relating to this myth, and so an accurate relation of it is difficult. However, a generalised version is the result of a combination of the roman and Greek mythologies. The Romans believed Prometheus to be the creator of man, making him from clay and water; the Greeks say he stole fire from Zeus to give to man and was severely punished for it. Over time, the two have been linked and now form the account that having thus created man, Prometheus felt an obligation to protect him. He provided man with gifts that would aid survival and make the race superior to the other beasts on earth. The ultimate gift was that of Zeus fire (Zeus represents the sun). This gave man a means not only to create weaponry, but also a source of light, and by association, knowledge. This superior knowledge was seen to bring man closer to the level of the gods, no longer worshiping them for a gift they can now generate on their own. For this act of defiance, Prometheus was severely punished, sentenced to an eternity chained to a rock where an eagle would rip him open and eat his liver, which would every night regenerate for the next days torture. Unlike the fallen god, Viktor does not care for his creation or feel any compassion, pity orShow MoreRelatedMary Shelley s Frankenstein 1646 Words Ã |Ã 7 PagesMary ShelleyÃ¢â¬â¢s Frankenstein is a mishmash of stories within stories within a story, and several other texts are referenced within this amalgamation of literature. The intertextual links made in Frankenstein help to provide the reader with a greater insight into the mind of Mary Shelley and her most famous work. References to the text Paradise lost and Greek mythology in the development of characters adds depth to a tale of creation and destruction, causing the questions Shelley asks about humanityRead MoreFrankenstein Challenging Extreme Romantic and Enlightenment Ideologies2088 Words Ã |Ã 9 PagesMary ShelleyÃ¢â¬â¢s Frankenstein like all texts is far from neutral, acting as a site to challenge and/or endorse certain ideologies. Published in the 19th century, it follows the journey of three characters amidst t he influence and conflict of extreme Romantic and Enlightenment ideologies. Mary Shelley experienced much heartbreak, suicide and sorrow with the intense Romantic lifestyle she had chosen to adopt with Percy Shelley and it can be argued that Frankenstein is a critique of radicalism as revealedRead MoreFrankenstein Blade Runnar Essay925 Words Ã |Ã 4 Pagescompositional milieus, Mary ShelleyÃ¢â¬â¢s novel Frankenstein (1818) and Ridley ScottÃ¢â¬â¢s film Blade Runner (1982) share ongoing anxieties regarding unrestricted technological growth and social decay. By examining these texts together as social commentaries which are shaped by their Regency and contemporary contexts, we come to a heightened understanding of human nature and its flaws. When considered together with Blade Runner, ShelleyÃ¢â¬â¢s early 19thC novel Frankenstein reveals ongoing social anxieties regardingRead MoreThe God Facade : A Look Into Mary Shelley s Frankenstein And The Dangers Of Playing God1209 Words Ã |Ã 5 PagesThe God FaÃ §ade: A Look into Mary ShelleyÃ¢â¬â¢s Frankenstein and The Dangers of Playing God. Frankenstein by author Mary Shelley is a Gothic science fiction novel written in Switzerland between 1816Ã¢â¬â1817, and published January 1, 1818. Set in eighteenth century Geneva, Frankenstein tells the story of a young man named Victor who goes away to college to study natural philosophy, chemistry, and alchemy. When armed with the knowledge he has long been seeking, Victor spends months constructing a creatureRead MoreFrankenstein, by Mary Shelley1078 Words Ã |Ã 5 PagesMary ShelleyÃ¢â¬â¢s Frankenstein has undoubtedly withstood the test of time. FrankensteinÃ¢â¬â¢s direct association with fundamental Gothic literature is extremely renowned. However, the novelÃ¢â¬â¢s originality is derived from the foundational thematic values found within the relationship (or lack there of) between Victor Frankenstein and the monster he had created, in combination with a fascinatingly captivating plot. Understandably, Frankenstein can often be associated with a multitude of concepts; h owever,Read MoreFrankenstein: Science and the Industrial Revolution1212 Words Ã |Ã 5 PagesFrankenstein: Science and the Industrial Revolution Frankenstein, written by author Mary Shelley, was a romantic based story written in Europe during the eighteen hundreds. During this time period, Europe was experiencing many social and economic changes. Many of these changes were a product of the industrial revolution of Europe. This time period can be defined and era of exploration, discovery and industrialization in which ideas were pushed to the limits. VictorÃ¢â¬â¢s creation of Frankenstein isRead MoreA Treatise Of Human Nature1562 Words Ã |Ã 7 Pagesaffection. Hamlet (1602), Frankenstein (1823) and The Picture of Dorian Gray (1891) are all consumed by the innate passion that Hume defines as Ã¢â¬ËmoralityÃ¢â¬â¢, yet pivot around the social conventions of their respective eras, broadly identified as Ã¢â¬ËreasonÃ¢â¬â¢. While Hamlet is embodied by his tendency to reason and rationality, Victor Frankenstein and Dorian GrayÃ¢â¬â¢s conformity to the values of their era functions to illuminate the irrationality of thei r actions. Hamlet, Frankenstein and Dorian Gray are allRead MoreThe Is A New Day796 Words Ã |Ã 4 Pagesthe implementation of the InterFace as the creation of cybernetic organisms. In a context where the definition of humanity is questioned, the impact of digital, cybernetic and biomedical technologies are material artefacts of human endeavour towards the utopian society, reminiscent in Bel GeddeÃ¢â¬â¢s New York World Fair proposal , which manifested the imprint of eugenic ideology on culture. It is assumed that to be godlike is to seek mastery over creation, neglectful of the fragility of organics ,Read MoreSymbolism : Fahrenheit 451 By Ray Bradbury1144 Words Ã |Ã 5 Pagesironic stance whereby he does live harmed by fire since he realized the damage brought by the burnt books to his communes evidenced by the dependence of Mildred on pills for sleeping. The portrait of the elderly woman has a representation of the decline in the society s moral. The deeper meaning of this traced from Latimers quotation uttered by the victim whereby she speaks nothing harmful. Contrary to these utterances, she says that longing flame of knowledge plus learning can never be put out thusRead MoreEssay Readers Sympathies in Mary Shelleys Frankenstein1587 Words Ã |Ã 7 PagesReaders Sympathies in Mary Shelleys Frankenstein Frankenstein a gothic horror, written by Mary Shelley in 1818, can be interpreted as a subtle autobiography; whose narrative reflects on the characters throughout the story. It was written at the time where the Romantic period replaced the age of reason, the time where dreams and ideas replaced logic and science. The two main characters in the story, Victor and the monster are used as metaphors for this. Shelley uses
Wednesday, May 6, 2020
Boobies Vs Formula When a woman delivers a baby, she has many questions to think about, like what shots to give them, where the baby should sleep, and what type of diapers they should use. One of the hardest decisions a new mother has to make is whether or not to breastfeed their baby. For years, mothers have been debating what would be more beneficial for the baby, breastfeeding or formula. Ã¢â¬Å"Several health organizations, including the American Academy of Pediatrics (AAP), the American Medical Association (AMA), and more support the position that breast milk is the best and most complete form of nutrition for infantsÃ¢â¬ (Tish 2013). It seems now with our endlessly growing schedules, many mothers find it hard to take the time to sit down and breastfeed or pump every time the baby is hungry, making formula feeding more popular because of the little time it takes to prepare a bottle. Many mothers and doctors believe breastfeeding is more beneficial to the baby and mother in th e long run of life. Compared to formula feeding, breastfeeding overall has more financial benefits, health benefits and emotional benefits for the baby and the mother. Financially having a baby can be tough on families, with the costs of doctor visits, diapers, and baby clothes. The highest cost for new parents is formula, averaging at twenty dollars a can or more, which only lasts about a day or two. Ã¢â¬Å"Based on studies showing advantages for breastfeeding mothers and infants, pediatriciansShow MoreRelatedStudy Analysis : Breast Feeding Vs. Formula Feeding And Overweight Infants1183 Words Ã |Ã 5 PagesStudy Analysis: Breast Feeding vs. Formula Feeding and Overweight Infants Abbey Gunderson Florida Gulf Coast University Abstract The study Exclusively Breastfed Overweight Infants are at the Same Risk of Childhood Overweight as Formula Fed Overweight Infants, investigates whether exclusively breastfed overweight infants have the same risks of becoming overweight in childhood as overweight infants who are formula fed. This study found that exclusively breastfed infants who are overweight encounterRead MoreBreast Feeding Vs. Formula Feeding1111 Words Ã |Ã 5 Pages2015 Breast feeding vs. formula feeding One of the most imperative decision as an expectant mother is deciding whether to formula feed or breastfeed their newborn. Organizations including World Health Organization (WHO), American Medical Association (AMA), and American Academy of Pediatrics (AAP) advocate breastfeeding as the advantageous option for newborns. Most of these organizations and other supporters of breastfeeding confirm that breastfeeding defends the infant against infection, decreasesRead MoreBreast Feding vs. Formula Feeding862 Words Ã |Ã 4 PagesBreast Feeding vs. Formula Feeding There are advantages and disadvantages to both breastfeeding and formula feeding. Some things to consider when deciding which to choose are: cost, convenience, nutrition, and the health benefits to both the baby and to the mother. In terms of cost, an advantage to breastfeeding is that breast milk is free. Its estimated that breastfeeding can save you thousands of dollars a year, depending on the brand of formula that would have been used instead. AccordingRead MoreBreast Feeding Vs. The Bottle1326 Words Ã |Ã 6 PagesBreast-feeding vs. The Bottle: The Decision is yours Ã¢â¬Å"Some mothers have to give up breastfeeding even though they want to breastfeed. To give up breastfeeding can be a sensitive issue in a time when breastfeeding is promoted as the healthiest for mother and childÃ¢â¬ (Larsen Kronborg, 2013, p. 848). The debate over whether breast-feeding is better than bottle-feeding or vice versa has been a debate for many years. With more and more research that is continuously being developed, the option to breast-feedRead MoreThe Health Benefits Of Breast Feeding1451 Words Ã |Ã 6 PagesOne of the biggest decisions young mothers have to make today is the choice of how and what their babies. Basically, when it comes down to it, there are only two choices, breastfeeding or bottle/formula feeding. Breast feeding is simply the baby sucking milk from the motherÃ¢â¬â¢s breasts, while formula feeding is manufactured food fed to the baby with a bottle. There are arguments for and against one or the other, but which is actually better? Below w e will examine the pros and cons of both methods,Read MoreExpository Essay - Breastfeeding1448 Words Ã |Ã 6 Pagespsychological benefits that it provides an infant. These benefits are often greatly underestimated and under-emphasized. There are many details that go into enforcing the fact that breastfeeding has been proven to be the optimal nutrition for infants, and these details are crucial in encouraging mothers to do what is ultimately the best thing possible for their children. Because of the incredible physical and psychological benefits breastfeeding provides an infant, doctors and medical organizations aroundRead MoreBreastfeeding VS Formula Bottle-feeding Essay1112 Words Ã |Ã 5 Pages Breastfeeding vs. Formula Bottle-feeding Every mother of a newborn baby must make a very personal decision when it comes to how they are going to feed their infant. I was faced with that decision 3 years ago when I had my first son who I named Ethen. It was one of the very hardest decisions I had to make. I had to consider all the good benefits of breast feeding as well as the benefits of formula bottle-feeding, but the good benefits of breastfeeding outnumbered the bottle feeding ones. I finallyRead MoreEssay on Infant Formula: Good, Bad or Innocuous1676 Words Ã |Ã 7 Pagesneed for alternative feeding methods for infants. Whether because of an issue with the motherÃ¢â¬â¢s milk supply or because of death of the mother, there have always been children that required the use of something other than their own motherÃ¢â¬â¢s milk. In more recent history, alternative feeding has also been used as a convenience. Prior to the development of infant formula in 1865, animal milk and wet nurses were used to accomplish the feeding of orphaned infants or others whose mothers could not, or choseRead MoreBenefits Of Breastfeeding Premature Infants1122 Words Ã |Ã 5 PagesIntroduction I chose to research the benefits of breastfeeding premature infants. This will not only include just the benefits, but also the possible complications of not using breast milk, and using formula instead. I chose this topic because of a personal family situation with one of my nephews who was born at 30 weeks weighing it at 3lbs 5oz in the NICU and breast milk was pushed and told it was essential to helping my nephew develop properly enough to be sent home. Whether the newborn is beingRead MoreDoe Assignment11278 Words Ã |Ã 6 PagesÃ¯ » ¿ Breast Feeding Vs Bottle Feeding Controversy Jane Doe CHFD 308 American Public University Dr. John DoeBreast Feeding Vs Bottle Feeding Controversy This essay is about the breast feeding vs bottle feeding controversy. Are you depriving your infant of nutrients they need if you chose to bottle feed? Will your child be unhealthy if you chose not to breast feed? Some women feel like breast feeding is always better, some women feel like bottle feeding is just the same. Breast feeding is usually
Tuesday, May 5, 2020
Question: Case Study: Ecology Matters. Answer: Introduction Changing of the agent strategies goes through a lot of steps which will lead to the success of the organization. John Katui has been a part of the organization named Ecology Matters which helps to enhance the natural environment of New Zealand. The organization is responsible for the hygiene of the forests as well as the rivers and lakes (Booth, 2015). However, the organization has been facing some disadvantages which are related to its financial status as well as its customer satisfaction. Therefore, John needs to undergo some changes being an agent so that the organization can again flourish. In order to undergo the changes, John needs to evade the change whiplash. This means that when John will initiate the changes, it will take time for the other members who are associated with this organization to get adapted to these changes. While initiating the changes, being a Change Agent John needs to seek a friendly environment (Brosseau, 2013). In the Lewins Model there are forces that are driving changes as well as restraining current and potential changes. It has been identified that where equilibrium exists between the two sets of forces there will be no change. The driving force needs to surpass the restraining force so that the change can take place (McAleese et al., 2013). The forces driving and restraining current and potential changes are as follows: Internal forces the internal forces involves the wide-ranging sense that the business can perform better. The internal forces that are driving the change are the wish to augment the profit as well as other performance measures. The internal force also includes the need to reorganize in order to increase the competence as well as the competitiveness (Riley, 2016). Figure 1: The Driving Forces and the Restraining Forces (Source: Cultureofyes.ca, 2016) External forces the external driving forces are the greater competition as well as the uncertain financial condition. It also includes the enlarged demandfor a superior quality client service. The change in the technology as well as globalization also acts the driving force (Cummings Worley, 2014). Figure 2: The Lewins Force Model (Source: Tutor2u.net, 2016) The restraining forces these includes the provincial self interest that is the individuals who are concerned with the insinuation for themselves. This force also leads to a misunderstanding of the need for the purpose of the change. The low acceptance of change is also associated with this force. In this case, if a new technology is introduced that will lead to uncertainty among the workers regarding their job. The situation where there will be a divergence over the need for change will also take place. The restraining forces are mostly harmful for the employees working in the organization. The restraining force also deals with the habit of the individuals which provides both console as well as security (Melnyk, 2012). Irrespective of the size and age of the business, it is requisite to undergo some changes as the world is also changing and so the organizations need to change. John also needs to undergo some changes in his organization as the organization is being depleted from fund as well as there are also some problems that are arising with the projects that use volunteers. In this case, the Lewins change model needs to be incorporated. The stages that are involved in this process are as follows: The stage of unfreezing at this stage of change, John needs to prepare the organization so that they can accept the changes. At this stage, John needs to smash down the existing status before building up the new methods. John needs to develop a compelling message for his staffs to explain to them why the previous methods cannot be carried out. The advantage of this model is that, with the help of this model John can point out to his colleagues that he needs to change the techniques because of the poor financial status as well as the poor customer satisfaction. He can make them understand that the things need to change in the way that everybody can understand (Cummings et al., 2016). However, one of the disadvantages that are associated with this course of action is that in the beginning of the process, John will find it demanding as well as hard. The reason is that when he will try to make the staffs understand the need for change of this process they may not agree with him (Werner, 2013). Figure 3: The Lewins Change Model (Source: Web-books.com, 2016) Change after the hesitation in the previous that is unfreezing stage, the change stage is that stage where John will begin to resolve all the hesitations. He will in turn look out for the new ways to execute things. In this stage, the volunteers as well as the office managers will support the new way. The evolution from the unfreezing stage to the change stage will not happen on the immediate basis. It will take a lot of time for the workers involved in the organization to embrace the new way and accept it. However, one of the disadvantages that are associated with this stage is that every individual will not accept the changes and it will take time for them to understand how it will benefit the organization (Hayes, 2014). Figure 4: The unfreezing to refreezing Stage (Source: Flat World Knowledge, 2016) Refreeze the organization will become ready to refreeze when the changes are taking shape and the workers have also accepted the changes. The advantages of this stage are that the sign of refreeze involves reliable job explanation as well as steady organization chart. This stage will help John and his organization to internalize as well as institutionalize the modifications. The disadvantage that John will face is that without this stage John and his workers may get caught in a transition trap (Burnes Cooke, 2013). The individuals who will support the changes will be the volunteers, the officers. If John is able to apply the Lewin Change Model appropriately, then the above mentioned individuals will be benefited. The office administrator who has little skills about maintaining the website will be able to benefit from this change because John will bring in new methods that will include the usage of social media that is Facebook, Twitter and YouTube. With the advancement of this method the office administrator will be able to do his job more appropriately. The volunteers will also be benefited because with the introduction of the new methods the volunteers will not complain any longer about the clients. John might make it a point that in order to get a good service from his organization the clients have to thank the volunteers. He can also introduce a technique in which if the clients leave without thanking the volunteers then they can leave a thank you message once they return. John also needs to do their work in innovative ways as they are getting complains of doing their work in a similar way. In order to get rid of the accusation, John has to incorporate some innovative methods that will draw the clients (Yin 2013). Figure 5: The Lewins Model (Source: Anon, 2016) The individuals who will oppose the change will be the engineer. The reason is that as per John the engineer does not have the necessary decision-making skills to lead the new organization. As a result, John decided to play the role of the engineer himself. These will a disadvantage for the engineer as he will lose the job with the new changes that will take place in the organization (Benn et al., 2014). The action research approach that will help to diagnose the need for change, introduce interventions, evaluate the results and stabilize changes is the Jicks Change Model. He developed a planned level model to direct the execution of key organizational change. The model generally helps to guide as well as commence the change or appraise the changes that are already taking place in an organization. The action research approach is established on the concept that organizations may be understood experimentally through the procedure of premeditated change (McNiff, 2013). This action research approach helps in implementing the changes in a rather practical outlook. The first step incorporates the reviewing of the exact organization and diagnoses the need for change. Once it diagnoses the need for change, the second step involves the creation of the shared revelation and a general direction. The third involves the significance of extrication the present proposals of changes from the proposals that have taken place in the past (Coghlan Brannick, 2014). The fourth step of the action research approach involves the creation of a sense of importance which is related to the shared revelation and the split from the past. The fifth step of the action research approach of the Jick Model involves providing of the support of the strong leadership. In this step, John requires a team around him so that he can get support from his staffs and thus he can carry out the change revelation (Stringer, 2013). In the sixth step, Jick focuses on line up political support where John gains buy-in form leading management and main influencers that could help move the change initiative forward. As soon as the vision is generated and the buy-in form leading management has been held, John needs to craft and generate an execution plan which is the seventh step in the Jick Model (Herr Anderson, 2014). The development of the facilitating structures is the eighth step in the model that will help John to remove any anticipated obstruction that may hamper the development of the change. Communicating and being honest with the people is the ninth stage, which is involved in the model. This stage will help John to involve in a distribution of an honest message amongst the workers (Al-Haddad Kotnour, 2015). The last and the tenth stage involve the evaluation of the results and stabilizing the changes. This step ensures that the changes will be maintained well. The tenth step Jicks Model ensures about the safety of the organization. Conclusion It has been concluded that John needs to smash down the existing status before building up the new methods. John needs to develop a convincing message for his employees to explain to them why the previous methods cannot be carried out. According to John the engineer does not have the necessary decision-making skills to lead the new organization. As a result, John decided to play the role of the engineer himself. John might make it a point that in order to get a good service from his organization the clients have to thank the volunteers. It has also been concluded that the Jicks Model involves providing of the support of the strong leadership and that John needs to undergo some changes being an agent so that the organization can once again thrive. References 7.4. Planning and Executing Change Effectively. (2016). Web-books.com. Retrieved 15 June 2016, Al-Haddad, S., Kotnour, T. (2015). Integrating the organizational change literature: a model for successful change.Journal of Organizational Change Management,28(2), 234-262. Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability. Routledge. Booth, S. A. (2015).Crisis management strategy: Competition and change in modern enterprises. Routledge. Brosseau, D. (2013). 8 Great Strategies for Change Agent Success - Denise Brosseau's Ideas For Establishing Yourself as a Thought Leader. Burnes, B., Cooke, B. (2013). Kurt Lewin's Field Theory: A Review and ReÃ evaluation.International journal of management reviews,15(4), 408-425. Coghlan, D., Brannick, T. (2014).Doing action research in your own organization. Sage. Cummings, S., Bridgman, T., Brown, K. G. (2016). Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management.human relations,69(1), 33-60. Cummings, T., Worley, C. (2014).Organization development and change. Cengage learning. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Herr, K., Anderson, G. L. (2014).The action research dissertation: A guide for students and faculty. Sage Publications.
Friday, April 10, 2020
Wellness Industry in India Essay Example Paper Wellness Industry in India Essay Introduction INTRODUCTION In India, a country where traditional medicinal and health practices like Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times, a new concept of wellness is emerging. No longer limited to health, nutrition and relaxation, the new multi-dimensional definition of wellness encompasses the individualÃ¢â¬â¢s desire for social acceptance, exclusivity and collective welfare. WELLNESS INDUSTRY The 2009 FICCI-Ernst Young (EY) Wellness Ã¢â¬â Exploring the Untapped Potential report classifies the Indian wellness industry into two segments: wellness services and wellness products. Expected to grow dramatically in the next years, both the segments offer great opportunities to wellness providers. At the end of 2008, the overall industry was estimated at around INR 27. 000 crore (EUR 4. 05 billion1), of which INR 11. 000 crore (EUR 1. 65 billion) represented by the services segment and the rest by the products segment. WELLNESS INDUSTRY SI ZE AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source: Ernst Young and FICCI According to the study, the wellness industry has the potential to sustain a compound annual growth rate of more than 14% till 2012, with the wellness services market expected to witness an annual growth of approximately 3035% till 2014. 1 The conversion rate utilized in this report is 1 INR = 0. 015 EUR. WELLNESS INDUSTRY PROJECTIONS (EUR billion) 7,00 6,00 6,00 5,00 4,05 4,00 3,00 2,19 2,00 1,00 2009 2010E 2011E 2012E Source: Ernst Young and FICCI 5,26 4,62 3,84 2,90 1,65 Wellness Industry Wellness Services Geographically, South India is much ahead in terms of wellness, with an average of 34. wellness centers per 100. 000 households, compared with 13. 6 for the North, 12 for the West and 10. 1 in the East. AVERAGE NUMBER OF WELLNESS CENTERS IN INDIA 0 South North West East 13,6 12 10,1 Source: Ernst Young and FICCI 5 10 15 20 25 30 35 34,4 40 The report depicts t he overall wellness industry as highly unorganized, with the organized sector limited to less than 50 percent of the industry. The industryÃ¢â¬â¢s disorganization and fragmentation open further opportunities for international wellness players to capture a large share of the market. Wellness Industry in India Essay Body Paragraphs Wellness services From massages to cardio sessions, from steam baths to ago puncture, from slimming programs to beauty treatments, the wellness services segment includes all the facilities, centers and in general domestic and international players which offer Indian customers wellness solutions. Recent trends in the wellness services sector Spas: As per the FICCI-EY study, rejuvenation services Ã¢â¬â including spas, alternative therapies, Ayurveda treatments and beauty services Ã¢â¬â is expected to witness a 30 percent growth till 2014. In its 2009 report, SpaFinder Inc. counted over 2. 300 spas operating in India, with over 700 to open by 2012 and generating revenues for approximately EUR 264 million annually. NUMBER OF SPAS IN INDIA (PROJECTION) 3500 3000 2500 2000 1500 1000 500 0 2009 Source: SpaFinder Inc. + 700 spas 3000 2300 2012 A distinct trend visible in the Indian wellness market is the opening of spas in the mid-price category. No longer exclusivity of 5-stars hotel guests, standalone spas with a more affordable price-value equation are filling a gap that was missing in the market2. Gyms: Assessed at around INR 500 crore (EUR 75 million) in 2009, the gym market in India is quickly developing. As per the FICCI-EY study, fitness services Ã¢â¬â comprising gyms and slimming centers Ã¢â¬â will grow by more than 25 percent till 2014. According to the consultancy firm Deloitte and the US-based International Health, Racquet Sportsclub Association, the number of people using health clubs in India currently stands at 0. 23 million. Of this, experts say 40 percent are women3. HEALTH CLUB USERS PENETRATION RATE 2 3 Wellness industry unaffected by recession, liveMint, The Wall Street Journal, Jun 14, 2009. Gym becoming social networking hub, The Economic Times, Aug 14, 2009. 0,0% US Australia New Zealand Singapore Hong Kong India 0,4% 5,0% 10,0% 15,0% 20,0% 17,0% 12,4% 10,8% 6,5% 3,9% Source: Deloitte International Health, Racquet Sportclub Associa tion The still low penetration rate, combined with the success of the fitness reality show Biggest Loser Jeetega, which featured gym equipment of the Italian manufacturer Technogym SpA,suggests there is still plenty of room for new centers to open in India. Hotels and restaurant: A further trend, emerging as a consequence of the significant number of lifestyle diseases which affects the country Ã¢â¬â India accounts for 60% of global cardiac illnesses and has over 50 million diabetics Ã¢â¬â is the emergence of hotels as health destinations, offering special menus and fitness programs4. Many restaurants are also starting to propose their health-conscious customers special menus. Main international and national players of the wellness services sector Overall, more than 15 international players in the wellness product and service space have entered India in the recent past and are aggressively expanding in the country. Just to name one, the US-based largest international gym chain in the world, GoldÃ¢â¬â¢s Gym has opened 48 gyms since its arrival in India in 2002. This increasing competition from multinationals has compelled national players Ã¢â¬â including Reliance, Dabur, Manipal Group of Companies, Dr. BatraÃ¢â¬â¢s, Kaya Health Clinic Ã¢â¬â to strengthen and speed up their market expansion strategies. To support the growth, after TalwalkarsÃ¢â¬â one of the leading gym chains in India, with over 100 branches across 50 cities in the country, and over 100. 000 members Ã¢â¬â and Birla Pacific Spa, also the healthcare and beauty treatment provider Goodwill Hospitals, the drug retail chain Apollo Pharmacy, the diagnostics chain Super Religare Laboratories and the eye care firm VasanEyecare are planning to go public in the next 12 months5. 4 Wellness on the menu, liveMint, The Wall Street Journal, Jul 29, 2011. 5After Birla Pacific Spa and Talwalkars niche beauty and wellness companies planning for IPO, The Economic Times, Aug 25, 2011. While sub standard facilities and a lack of qualified staff still characterize the domestic wellness scene, this unsatisfying picture opens further opportunities to international players, which will bring to India their sets of standards of procedures and training programs. Wellness products Including various types of Ã¢â¬Å"modifiedÃ¢â¬ foods (e. g. , fat free, low calories, energetic, reinforcing), oils, supplements, integrators, and personal care products, wellness products are gaining more and more space in IndiansÃ¢â¬â¢ purchase basket. No longer limited to preventive or supportive nutrition, the wellness product portfolio reflects a mix of indulgence, invigoration and narcissism6. Health and wellness foods market Tata Strategic Management Group (TSMG) has estimated theIndian health and wellness foods market being worth INR 10. 150 crore(EUR1. 52 billion) in 2009, with the potential of rising at a compounded annual growth rate of 32. 5 percent to INR 55. 000crore (EUR 8. 24 billion) by 2015. 6 Impulse and Lifestyle Products Define the FMCG Future in India, Roosevelt DÃ¢â¬â¢souza, Executive Director, The Nielsen Company, March 4, 2011. HEALTH AND WELLNESS FOODS PROJECTION (EUR billion) 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 2009 2010E 2011E 2012E 2013E 2014E 2015E Source: TSMG 8,24 + 32. 5% 4,69 3,54 2,67 1,52 2,01 6,21 To capture the growing demand, food brands are in a race to launch new products. Himalaya InternationalÃ¢â¬â¢s natural fruit yoghurt, Parle ProductsÃ¢â¬â¢s baked chips, AmulÃ¢â¬â¢s range of functional products (including energy drinks, probiotic ice-creams, probiotic lassi and curd, high calcium milk and reduced salt butter), Frito LayÃ¢â¬â¢s trans-fat and MSG free products, ITC FoodÃ¢â¬â¢s low cholesterol products, gut beneficial foods are just few examples7. Sugar-free products With diabetes increasing at an alarming rate Ã¢â¬âthe number of people with diabetes was over 45 million in 2010 and is expected to rise to 69. 9 m illion by 2015 Ã¢â¬â, obesity, hypertension and other lifestyle-related disorders, sugar-free product variants are gaining more space on the retail shelves. While Indians have begun to show a liking to sugar-free products, sugar substitutes (often referred to as Ã¢â¬Å"sweetenersÃ¢â¬ ) do not receive the same welcome. In fact, sweeteners are not yet considered a low-calorie sugar substitute, but a product for people suffering of lifestyle diseases8. Nutraceuticals market Within the wellness products segment, the nutraceuticals market Ã¢â¬â merger of the words Ã¢â¬Å"nutritionÃ¢â¬ and Ã¢â¬Å"pharmaceuticalÃ¢â¬ indicating functional foods, beverages and dietary supplements which provide health and medical benefits Ã¢â¬â is expected to grow exponentially. The 2009 FICCI-EY Nutraceuticals Ã¢â¬â Critical supplement for building a healthy India estimated the market to be around INR 44 billion (representing one 7 8 Insights on Indian market, NutriConnect, 2009. Sweet eq uilibrium, Progressive Grocer, December 2010. percent of the global INR 5. 148 billion nutraceutical market), growing by an annual 18 percent since 2006, much faster than the global 7 percentaverage. INDIAÃ¢â¬â¢S NUTRACEUTICAL GLOBAL MARKET SHARE AND SEGMENTATION Rest of EU; 6% Switzerland ; 3% Italy; 3% UK; 2% France; 6% Germany; 5% Japan; 22% 14% Others; 9% US; 36% Functional foods Rest of Asia; 7% Functional beverages India; 1% Dietary supplements Source: Ernst Young and FICCI 2% 54% Source: Frost Sullivan, Cygnus Growth drivers are: the increasing affluence of working population with changing lifestyles; the reduced affordability of sickness related expenditures (with the Out-ofpocket expenditure constituting 64 percent of healthcare expenditures in India Ã¢â¬â against the global average of 18 percent Ã¢â¬â and the average cost of in-patient treatment doubled in the decade 1995-20059); the increasing awareness and media penetration; Andthe increased accessibility to su ch roducts, due to the emergence of new distribution channels. Moreover, due to their high prices compared to conventional foods, the lack of credibility of their benefits among costumers, and the not-yet-implemented regulatory framework, the latent market for nutraceutical products is estimated to be two to four times the existing market size. CONCLUSIONS In India, a new multi-dimensional definition of wellness is emerging, encompassing the individualÃ¢â¬â¢s desire for social acceptance, exclusivity and collective welfare. Be it in the services or product sector, the wellness industry in India is showing bright opportunities to wellness providers, especially international players. 9 WHO statistical information system, 2008. 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Monday, March 9, 2020
Harry Bingham A Man Who Said No To the Worlds Biggest Publisher Saying "no" to the worldÃ¢â¬â¢s biggest publisher - An interview with Harry Bingham For many first-time authors, indie publishing is rapidly becoming a natural decision when it comes to publishing their first book. But what happens when an experienced author who has published thirteen books with four traditional publishing houses decides to go it alone? Harry Bingham is one such author. Harry was first published by HarperCollins back in 2000 and over the last fifteen years has witnessed the all the excitement of the publishing evolution. In 2015, he decided to self-publish the US release of his latest book The Strange Death of Fiona Griffiths. Now, for the first time he has written about his experiences in Big Publishing and Me on his blog.Harry is also founder of The WriterÃ¢â¬â¢s Workshop - the worldÃ¢â¬â¢s leading consultancy for first-time writers - and Agent Hunter - a comprehensive database of literary agents. He has also written books on Getting Published and How to Write among several others.With his unique experience, we had no choice: we simply had to talk to him. This morning Harry was kind enough to talk to himÃ about writing his latest book, his approach to marketing and the benefits of self-publishing. IÃ¢â¬â¢m very pleased to be interviewing Harry this morning and to ask him some questions about his latest book and his publishing process. So Harry, if you wouldnÃ¢â¬â¢t mind starting off by giving us a little teaser about your latest book.ItÃ¢â¬â¢s called The Strange Death of Fiona Griffiths and itÃ¢â¬â¢s the third in the series IÃ¢â¬â¢ve been writing for a while. SheÃ¢â¬â¢s a young Welsh detective who works in Cardiff, but thatÃ¢â¬â¢s not really the USP. The USP is that sheÃ¢â¬â¢s a really unusual person: the whole thing is written first person in her voice. She had a breakdown when she was a teenager and suffered from a real-life condition called CotardÃ¢â¬â¢s Syndrome. In CotardÃ¢â¬â¢s Syndrome, the sufferer believes themselves to be dead. So sheÃ¢â¬â¢s a detective who spent two years thinking she was a dead person. And sheÃ¢â¬â¢s got an interesting relationship with corpses and an interesting outlook on life, letÃ¢â¬â¢s put it that wayÃ¢â¬ ¦Sounds ama zing, wow! Written in the first person, how did that work?Yea, well the question IÃ¢â¬â¢m asked most actually is Ã¢â¬Å"YouÃ¢â¬â¢re writing in the first person as a woman, donÃ¢â¬â¢t you think thatÃ¢â¬â¢s quite hard?Ã¢â¬ IÃ¢â¬â¢m thinking, actually you know, IÃ¢â¬â¢m married to a woman, I know quite a lot of women and there are quite a lot of women in the world. Surely the question is: Ã¢â¬Å"YouÃ¢â¬â¢re writing in the voice of somebody who used to think they were dead!Ã¢â¬ IsnÃ¢â¬â¢t that the bigger trick?In the end, writing fiction is make-believe and if youÃ¢â¬â¢re good at it, you should be able to make-believe. Of course, you should be able to write as a woman, or a man, or as people with weird conditions. Although this woman is very different from me, and she has a strong, emphatic voice of her own, IÃ¢â¬â¢ve never felt more comfortable writing everything, so what that says about me I donÃ¢â¬â¢t know!The most immediately striking thing about the book is the cover - itÃ¢â¬â¢s absolutely stunning. Can you tell me a little more about how you went about that?ItÃ¢â¬â¢s slightly more complicated because IÃ¢â¬â¢m published all over the world. ItÃ¢â¬â¢s published in Britain, France, Germany, Spain, Italy, America and other places too. Every publisher in their own market chooses their own cover and Orion in the UK has got a very strong look for the book and you can definitely tell thereÃ¢â¬â¢s a series of books going on. In US I was published with Random House and I had a terrific editor there - the same editor who publishes Lee Child. Their cover for the book was fine, but not really stand out. Then for various reasons we will probably get into later, I started self-publishing in US - whereas IÃ¢â¬â¢m conventionally published everywhere else - and I commissioned that cover myself.I went to an outfit called 99 Designs, where you can put the design out to a large number of designers and people compete for a prize that you off er. I looked at literally dozens of high-quality designs, any of which could have graced the cover of any one of my books. The one I ended up picking is very striking: it works really well in thumbnail and itÃ¢â¬â¢s different - it doesnÃ¢â¬â¢t look like everything else there. Given that readers are looking at pages of Amazon thumbnails when theyÃ¢â¬â¢re figuring out what next to buy, it had to work particularly well in that smaller size.Your publishing story is really fascinating. YouÃ¢â¬â¢re clearly published with many traditional houses around the world and now this oneÃ¢â¬â¢s partly self-published. How is it going, how are you finding the process?ItÃ¢â¬â¢s early days. The minimal threshold for me is that I wanted to be able to publish the book properly, commission a good cover design, do some copy editing work and get the book properly formatted. I used proper professionals, I wasnÃ¢â¬â¢t using a Ã¢â¬Å"friend of my brotherÃ¢â¬â¢s who knows something about photosh opÃ¢â¬ . By making the book available for sale before launch, I built up hundreds of pre-orders and the result was that on the day of publication I had paid off all my costs. So what IÃ¢â¬â¢m looking at now is how much money I make. ItÃ¢â¬â¢s selling 20-30 copies a day, IÃ¢â¬â¢d like it to be selling 2-3 times that in due course.Readers donÃ¢â¬â¢t care when a book was published, so whereas in the print market youÃ¢â¬â¢re only on the shelves of the retailer in a prominent position for maybe 3-4 weeks, so that early window is everything for a regular publisher. Outside that window, you effectively get very little support from your traditional publisher. If youÃ¢â¬â¢re self-publishing, there is no window. The book is eternal and if I completely neglected the book for a year and then put some marketing energy behind it, no-one would particularly care. So it is early days and IÃ¢â¬â¢m not attaching too much significance to that early window, and at the moment things are g oing fine.YouÃ¢â¬â¢ve written in your blog posts recently about how some books are very successful and that some can be published well and be great books but donÃ¢â¬â¢t work at all. Your attitude seems to be that Ã¢â¬Å"you can only do so muchÃ¢â¬ since there are so many complex forces at play.Yes, to give it some background, IÃ¢â¬â¢ve been more-or-less a full time writer for 15 years or so. Not to boast, but in that time I have had significant relationships with significant publishers - IÃ¢â¬â¢m probably now on my fifth six-figure book deal with a conventional publisher, so IÃ¢â¬â¢ve played the big game with some big boys. As you know from my blogs, some of those things have worked out well, and some have been absolute car crashes. There is no certainty in this game. If you have a conventional deal with a publisher, you will get your advance, so in that sense there is certainty to traditional publishing. But the sales outcome is really a total unknown. IÃ¢â¬â¢ve had some absolute car crashes in traditional publishing, including instances where IÃ¢â¬â¢m certain I could have sold more copies of the book myself than via a traditional publisher. So thereÃ¢â¬â¢s a roulette-wheel quality to the game, no matter if you self-publish or conventionally publish.One of the beauties of self-publishing is a) you retain control and b) if the first thing doesnÃ¢â¬â¢t work and the second thing doesnÃ¢â¬â¢t work, you can go onto the third and fourth thing - it never runs out like that. So at this stage IÃ¢â¬â¢m relaxed.Do you mean that in terms of retaining financial control, or creative control - which one is more important?Just everything! Certainly the book cover. Supposing I were to get negative feedback from readers on the cover, heck I could just change it! I wouldnÃ¢â¬â¢t have to be lobbying my publisher to do it, and my publisher would be intensely resistant because of the costs involved. Or if I needed to rewrite the ending I could do that. O r if I decided I was going to slash the price and put it out for free, or for 99c on Bookbub, I can do that and I can go on tweaking things whenever I want.Again one of the big tools in online promotion of any sort is email lists. Conventional publishers - IÃ¢â¬â¢ve really no idea why - but they make very little use of those things. With every book IÃ¢â¬â¢m selling, IÃ¢â¬â¢m asking people Ã¢â¬Å"If you enjoyed this, add your name to my email list.Ã¢â¬ IÃ¢â¬â¢m not going to fill their inboxes with corporate nonsense, but a couple of times a year theyÃ¢â¬â¢ll get an email that a new book is coming out and if youÃ¢â¬â¢d like to buy that book, terrific.ItÃ¢â¬â¢s those sorts of things that I can do. I can adjust my strategy and I donÃ¢â¬â¢t have to go through some sort of complicated corporate process to make those things happen. And the truth is, the author is largely outside that corporate process so that an authorÃ¢â¬â¢s ability to impact on those things with a co nventional publisher is pretty restricted.Yes, a lot of what weÃ¢â¬â¢ve been trying to do at Reedsy is to make that process easier and to provide tools that will make the process of creating the book so much easier, so that authors can edit and have that flexibility.Exactly. At the moment there are three types of authors: conventionally published authors who are happy with the way things are - absolutely fine. There are indie-types who relish the process of designing covers and editing manuscripts - they like the entrepreneurial quality of all that. Then thereÃ¢â¬â¢s definitely a group in the middle who think, logic says self-publish, but they donÃ¢â¬â¢t know how to put the whole package together and there will be services like yours who offer to integrate those in a pretty simple way, so that that blockage that is stopping some people making the leap, will become smaller.What is it that really lies behind your excitement for what you call the current Ã¢â¬Å"eraÃ¢â¬ of publ ishing? Is the flexibility and freedom the biggest part, or is there more?I think often-enough big publishers have taken their authors for granted. Sure, they compete for them at that really early stage when a literary agent takes a book out for auction. But once that deal has been done, itÃ¢â¬â¢s pretty rare for authors to jump publisher unless something has gone badly wrong, which means the publishers can take their authors a little bit for granted.Some of the treatment IÃ¢â¬â¢ve had has been very very good indeed. Some of the treatment IÃ¢â¬â¢ve had from publishers has been not so good. And thereÃ¢â¬â¢s never been a meaningful alternative to those Big-5 type publishers for the certain sort of books that I write. Just the existence now of self-pub, which really is only going to work for genre-type authors at the moment - there arenÃ¢â¬â¢t many signs itÃ¢â¬â¢s going to work for literary fiction yet - but for genre-type authors, we now for the first time have a meaningfu l alternative to just going with a regular publisher. Now there is another negotiating presence in the room: I donÃ¢â¬â¢t have to take your offer, there is an alternative. That has really not been present before, and I think thatÃ¢â¬â¢s a fabulous thing for all authors, whether they take the self-publishing route or whether they donÃ¢â¬â¢t.From your position itÃ¢â¬â¢s interesting, because youÃ¢â¬â¢ve already established yourself for many years as an author working with traditional houses, your route to self-publishing means that you already have a name behind you. I think it will be interesting to see how authors who go straight into self-publishing establish a name for themselves: that is really interesting to me.Yes, and I think the emerging model of successful self-publishing is first of all, you probably need to be a genre author, secondly you need to be quite prolific, and third you need to apply the Ã¢â¬Å"write, publish, repeatÃ¢â¬ model. ItÃ¢â¬â¢s possible, bu t not likely that your first book becomes a big viral hit, but letÃ¢â¬â¢s face it, loads and loads of good books never become viral hits: even though in principle they could, it just doesnÃ¢â¬â¢t happen. No one will ever be able to trace the reason why it doesnÃ¢â¬â¢t happen - in fact, the rule is that it doesnÃ¢â¬â¢t happen, itÃ¢â¬â¢s just that occasionally it does!So the Ã¢â¬Å"write, publish, repeatÃ¢â¬ model is incremental. It means your readership grows. Jumping from traditional publishing to self-publishing, yes sure IÃ¢â¬â¢ve got more interest in my books and more book reviews and so on than I would have otherwise. But in many ways itÃ¢â¬â¢s the same: IÃ¢â¬â¢m creating my email list from scratch and those things will just take time to build.The presence of an authorÃ¢â¬â¢s back-catalogue online, that doesnÃ¢â¬â¢t disappear, means itÃ¢â¬â¢s much easier to bring back an older one, and a book that has been published previously could find an author that t heyÃ¢â¬â¢d not previously had.My first book The Moneymakers was published in the UK in 2000; I never sold the US rights. And I never sold the ebook rights, because no-one sold ebook rights back then. So, I retained the rights to that book, and I no longer had a manuscript because IÃ¢â¬â¢ve been through multiple computers since then. I sent the hard copy of the book off to a place in London that scans there things for Ã £10. They send me back a word document - that has some typos, so needs some careful copyediting. But for Ã £10 and a day of my time, I had a typescript of my original manuscript, popped it up online on Amazon and I make a couple of hundred quid a month. ThatÃ¢â¬â¢s not astonishing money, but hey, itÃ¢â¬â¢s a couple of hundred quid that I wasnÃ¢â¬â¢t getting otherwise.Exactly, your content goes so much further. How are you engaging with other online communities - whatÃ¢â¬â¢s your approach?ThereÃ¢â¬â¢s an infinite amount of stuff that one could do. I thi nk there is relatively little evidence to suggest that Facebook and Twitter and that kind of thing is really a strong way of promoting books. There will be exceptions to every rule, but most books I donÃ¢â¬â¢t think achieve many sales like that. I have a couple of books-related websites: The WriterÃ¢â¬â¢s Workshop, which helps first time writers with their skills and Agent Hunter, which helps writers find literary agents. Between those two platforms, IÃ¢â¬â¢ve got websites that have traffic of 70-80 thousand visitors a month. IÃ¢â¬â¢ve got mailing lists of probably 15-20 thousand names. All of these people are writers, but therefore also presumably interested in reading books.IÃ¢â¬â¢ve used those things a bit, but not much: I donÃ¢â¬â¢t expect to get significant sales from them. ItÃ¢â¬â¢s partly because I donÃ¢â¬â¢t want to contaminate those brands, but itÃ¢â¬â¢s also that I think people donÃ¢â¬â¢t like being marketed at and the online platforms that work well, w ork when thereÃ¢â¬â¢s a really natural synchronicity between peopleÃ¢â¬â¢s interests in coming to the site, and the product youÃ¢â¬â¢re developing.So that means, if you like being active on Goodreads for example, that seems to me a really natural way to spend time. I donÃ¢â¬â¢t particularly enjoy it: that means IÃ¢â¬â¢m never going to be that committed to it, that probably means thatÃ¢â¬â¢s not the right marketing route for me. But there are no general rules here: it really depends on each author and their own individual preferences, their own particular book, and what kind of existing digital presence they already have.ItÃ¢â¬â¢s about authors remaining true to themselves.Yes! You canÃ¢â¬â¢t fake it can you? There are people who enjoy engaging in Twitter: theyÃ¢â¬â¢ll make friends, engage in conversations, and when they do have something to market, they have a community of people who donÃ¢â¬â¢t feel they are being exploited for their wallets. They are Twitter fri ends and have been over the months and years. IÃ¢â¬â¢m just not like that. I hate Twitter. I use it as little as I can. I do pump stuff out now-and-again because I kind of think I have to, but itÃ¢â¬â¢s never going to be a strong channel for me. But there are online communities of every sort.And new ones which will develop in the future. The beauty of publishing is that so many different types of authors will find so many different types of routes: not just through various distribution channels, but routes that can create a much closer fit with online communities.Yes, in the end itÃ¢â¬â¢s always going to be a word-of-mouth thing. There will come a point where you might be able to initiate a fire, but in the end itÃ¢â¬â¢s going to come from readers, talking to friends about books theyÃ¢â¬â¢ve recently enjoyed.You might be able to take sales from 2-3 a day to 20-30 a day, by really pushing the marketing routes that you have, but to achieve sales beyond that point, youÃ¢â¬â ¢ve actually got to get a community of people going Ã¢â¬Å"Hey this book is great!Ã¢â¬ and they are talking about it with their friends and book groups. ThatÃ¢â¬â¢s how any viral process - whether traditionally or self-published - is created.Thanks so much. I think this is going to be of great help to so many of our readers on Reedsy.Just to end on a note that would be positive to both you and your community, which is, there is still a perception of self-publishing as Ã¢â¬Å"I wasnÃ¢â¬â¢t good enough for traditional publishing, so IÃ¢â¬â¢m self-publishingÃ¢â¬ and that perception has certainly changed, but thereÃ¢â¬â¢s no question itÃ¢â¬â¢s still there. I am a conventionally published author and IÃ¢â¬â¢ve had some terrific book reviews, and IÃ¢â¬â¢m self-publishing because I want to, and for me it really isnÃ¢â¬â¢t because Ã¢â¬Å"I couldnÃ¢â¬â¢t cut it with the big boysÃ¢â¬ , but actually that I wasnÃ¢â¬â¢t prepared to take what the big boys were offering me. I didnÃ¢â¬â¢t want it.I preferred the risks and the rewards and the opportunities of self-publishing to working with what is the worldÃ¢â¬â¢s biggest publisher. IÃ¢â¬â¢ve definitely hedged my bets, because IÃ¢â¬â¢m still conventionally published here in the UK, but I love this model of being a hybrid author and I think people will go both ways: successful self-pub authors will become hybrids in the other direction. I do think itÃ¢â¬â¢s a new world weÃ¢â¬â¢re now living in.ThatÃ¢â¬â¢s a very inspiring message to pass on to our readers. Thank you very much and best of luck with it all!Follow Harry and Reedsy on TwitterDo you think itÃ¢â¬â¢s better to be self-published today, or to go with a traditional publisher?
Saturday, February 22, 2020
Check order instruction and attachment - Essay Example First, people are allowed to enroll for membership either online or through conventional means. BUSC also makes itself known by visiting schools and recreational areas to initiate new members into its program. Going by organisational practices in BUSCÃ¢â¬â¢s premises, I gathered that BUSCÃ¢â¬â¢s packages are designated into divisions so that there are Divisions 1, 2, 3 and 4 so that an individual can therefore decide which group he will join. BUSC neither recognizes specific age group limitations nor denies participation to some people because of age. This is underscored by the fact that the ClubÃ¢â¬â¢s philosophy makes it plain that no child is denied participation because of financial constraint. BUSC also factors the adult and has an array of services tailor-made for this group, as is attested by the presence of the Parent/Player Corner. The activity age is appropriate since different age groups have specific needs, yet parents have always wanted their entire families to accompany children in their outdoor activities. This means that the activity age becomes helpful in satisfying both adultsÃ¢â¬â¢ and childrenÃ¢â¬â¢s needs. By the phrase children, it is meant, anyone who has not attained the legal age or is still under the care of his parents. The Ballistic United Soccer Club has a strong mission, objective and value standpoint which coalesces into its organisational culture. This culture dictates the conduct of its personnel, clientele and BUSC personnel-public relations and therefore wards off cases of professional and personal misconduct within BUSC premises. There are also strong safety measures and trained personnel who can handle different forms of crises which may occur in BUSCÃ¢â¬â¢s site. This means that chances for distractions such as criminal cases, criminality, negligence and tortuous cases are limited. Ballistic United Soccer Club has had considerable success in engaging all participants. The fact that the Club has managed the participants for about 5 decades